A Wikepedia entry on yourself is
a powerful reputation management tool. Google floats Wikepedia
pages to the top of people searches, and unlike traditional press
coverage, you get to edit it. Or more wisely, get someone else
to edit.
Having a Wikepedia entry makes you seem important,
and moreover lets you control the first thing others read about
you. But remember the Golden Rule: Do not edit Wikepedia from
your own computer. It's too easy for rivals to get your computer's
IP address whenever you edit a page, which lets them call up an
inarguable audit trail of your exact edits from the wiki's database
archive. People edit their own entries all the time, but you'll
look vain and foolish if caught at it by a grudgeful opponent.
Instead, edit your entry from another network,
and don't login with a Wikepedia user account to do it. Post anonymously
using your IP address, and use whatismyip.com to check that address
first. Only edit Wikepedia from an IP address whose first number
(say, the "64" in 64.81.53.27) is different from both
your home and office computer's addresses. If they're the same,
it strongly suggests that you're editing yourself.
Building a credible WP entry for yourself is a
three-step process.
Step #1: Get one of your buddies to start
an entry about you, rather than adding yourself. If challenged,
you'll have plausible deniability. You didn't create a "vanity
page," you only corrected it.
Step #2: Take your laptop to Starbucks,
where you'll show up with a different IP, to flesh out the page
with your list of accomplishments.
Step #3: Before you touch up your own
entry, always spend a few minutes fact-fixing a couple of other
Wikepedia pages. These will show up on the User contributions
page for your IP address. It looks less like you editing yourself,
plus Wikepedians are slower to attack a fellow contributor.
The foolproof approach is to get other people
to make the edits, away from your home or office networks.